Difficulty: Easy
Correct Answer: Both A & B.
Explanation:
Introduction / Context:Duplicate data is a primary source of integrity problems. When multiple copies of the same fact exist, keeping them synchronized is difficult, which can undermine reports, analytics, and decision-making.
Given Data / Assumptions:
Concept / Approach:Redundancy increases the risk of anomalies: inconsistent formats (e.g., date vs. text), and conflicting values (e.g., mismatched customer addresses). Master data management and normalization reduce duplication and enforce a single source of truth.
Step-by-Step Solution:
Assess reasons integrity degrades: formatting inconsistencies and conflicting values.Acknowledge both causes frequently co-occur in redundant datasets.Select the option that includes both reasons.Verification / Alternative check:Data quality frameworks cite “consistency” and “accuracy” as top dimensions harmed by duplication.
Why Other Options Are Wrong:Choosing only one reason is incomplete; both are typical and damaging. “Neither” contradicts widespread data quality evidence.
Common Pitfalls:Assuming deduplication alone fixes integrity; harmonizing formats, validation rules, and governance is also required.
Final Answer:Both A & B.
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