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  • Question
  • What is a Product Roadmap?


  • Correct Answer
  • A Product Roadmap is a plan that matches short-term and long-term business goals with specific technology solutions to help meet those goals It is a high-level visual summary that maps out the vision and direction of your product offering over time 1 A product roadmap communicates the why and what behind what you're building 2 It's a guiding strategic document as well as a plan for executing the strategy 3 Roadmapping is the exercise of building a product roadmap Roadmaps can apply to new products or services or existing offerings 

  • Tags: Analyst, Project Manager

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    • 1. Concentrating the marketing efforts on one particular segment of consumers is known as ?

    • Options
    • A. Ambush Marketing
    • B. Niche Marketing
    • C. Content Marketing
    • D. Cloud Marketing
    • Discuss
    • 2. Marketing refers to -

    • Options
    • A. Execution of sales
    • B. Planning sales campaigns
    • C. Advertising and promotions
    • D. Philosophy that stresses customer value and satisfaction
    • Discuss
    • 3. Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments ?

    • Options
    • A. HDFC Bank
    • B. Yes Bank
    • C. Kotak Mahindra Bank
    • D. Punjab National Bank
    • Discuss
    • 4. The new product development process usually starts with

    • Options
    • A. idea generation
    • B. market strategy development
    • C. concept development
    • D. idea screening
    • Discuss
    • 5. Controlling marketing activities : What does monitoring and controlling marketing activities entail?
    • Discuss
    • 6. What is Sales Order (SO)?
    • Discuss
    • 7. If Average Total Cost is declining then

    • Options
    • A. The Marginal Cost is Less than Average Cost
    • B. The Total Cost must also be Declining
    • C. The Marginal Cost is Greater than Average Cost
    • D. The Average Fixed Cost curve must lie above the average variable cost curve
    • Discuss
    • 8. Promotions and promotion mix : What is the difference between a marketing mix and a promotional mix?
    • Discuss
    • 9. Marketing organisation: As a consultant, what advice would you give a company while setting up its marketing department?
    • Discuss
    • 10. Managing the sales force : For a new salesperson, what are his training needs?
    • Discuss


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