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Home Interview Marketing and Sales Comments

  • Question
  • Marketing refers to -


  • Options
  • A. Execution of sales
  • B. Planning sales campaigns
  • C. Advertising and promotions
  • D. Philosophy that stresses customer value and satisfaction

  • Correct Answer
  • Philosophy that stresses customer value and satisfaction 


  • Marketing and Sales problems


    Search Results


    • 1. Which Bank has tied up with Samsung Pay through which cardholders will be able to pay using smartphones at merchant establishments ?

    • Options
    • A. HDFC Bank
    • B. Yes Bank
    • C. Kotak Mahindra Bank
    • D. Punjab National Bank
    • Discuss
    • 2. The new product development process usually starts with

    • Options
    • A. idea generation
    • B. market strategy development
    • C. concept development
    • D. idea screening
    • Discuss
    • 3. Controlling marketing activities : What does monitoring and controlling marketing activities entail?
    • Discuss
    • 4. Managing direct and online marketing : What is online marketing? Give examples.
    • Discuss
    • 5. A profit maximizing firm will

    • Options
    • A. Use less of an input
    • B. Operates where marginal revenue equals marginal cost.
    • C. Increase in production
    • D. All of the above
    • Discuss
    • 6. Concentrating the marketing efforts on one particular segment of consumers is known as ?

    • Options
    • A. Ambush Marketing
    • B. Niche Marketing
    • C. Content Marketing
    • D. Cloud Marketing
    • Discuss
    • 7. What is a Product Roadmap?
    • Discuss
    • 8. What is Sales Order (SO)?
    • Discuss
    • 9. If Average Total Cost is declining then

    • Options
    • A. The Marginal Cost is Less than Average Cost
    • B. The Total Cost must also be Declining
    • C. The Marginal Cost is Greater than Average Cost
    • D. The Average Fixed Cost curve must lie above the average variable cost curve
    • Discuss
    • 10. Promotions and promotion mix : What is the difference between a marketing mix and a promotional mix?
    • Discuss


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