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- Question
How would you design and promote an advertising campaign?
- Correct Answer
- An advertisement campaign must comprise of the following: - A solid marketing plan - Advertising budget - Media buying and planning - Choosing the right target audience - Selection of relevant advertising medium - Consistency in campaign theme - Frequency
- 1. Dynamic remarketing lets an advertiser
Options- A. Re-run ad to increase the volume of people who will see it.
- B. Show prior visitors to his site ads that are based on products or services they saw on the site.
- C. Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC.
- D. Engage visitors to the website by opening a chat session. Discuss
- 2. Video advertising on YouTube lets you
Options- A. use pay-per-report analytics and pay for click-through only
- B. use pay-per-report analytics and pay a single monthly fee
- C. use free video analytics
- D. pay a single monthly fee Discuss
- 3. When someone clicks your ad, the actual amount you?re charged will be
Options- A. The minimum needed to hold your ad position, under the maximum cost-per-click limit
- B. The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
- C. The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater
- D. The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater Discuss
- 4. Explain a.) Deceptive Ad b.) Unfair Ad Discuss
- 5. How effective is online advertising? Which type of products should be advertised online? Discuss
- 6. Why are commercial advertisements made?
Options- A. To convince the viewer to buy a product
- B. To confuse the viewer about the different products in market
- C. To dissuade the viewer from buying a product
- D. To highlight the flaws of a product Discuss
- 7. Which describes how media and networks interact? Discuss
- 8. You can use display planner to
Options- A. add ads
- B. research keywords
- C. display network
- D. All of the above Discuss
- 9. Higher Quality Scores typically result in
Options- A. faster delivery of daily budget
- B. higher costs and lower ad positions
- C. lower costs and better ad positions
- D. less overall impressions Discuss
- 10. By monitoring ad campaign performance, an advertiser may obtain the information needed to
Options- A. determine if campaigns are meeting overall marketing and conversion goals
- B. create additional AdWords accounts for low-performing keywords
- C. compare campaign performance to that of individual competitors
- D. create duplicate ad groups with identical keywords and different ad variations Discuss
Advertising and Media problems
Search Results
Correct Answer: Show prior visitors to his site ads that are based on products or services they saw on the site.
Correct Answer: use free video analytics
Correct Answer: The minimum needed to hold your ad position, under the maximum cost-per-click limit
Correct Answer: Deceptive Ad : Deceptive advertising is also known as ?False Advertising? It is one form of advertising that will equip consumers with false and misleading information Unfair Ad : Unfair advertising is very dangerous to consumers that involve legal binding When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as ?Unfair advertising?
Correct Answer: Today, internet plays a pivotal role in both B2B and B2C space Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable It?s highly effective in creating and increasing brand awareness on a whole for any product/service The following are the various ways to measure the effectiveness of online advertising: Downloading of brochures/contact forms Completing a transaction on Shopping cart section of the website Subscription to newsletter/webinars Online enquiry about the product/service through company?s email address Google analytics Web analytics
Correct Answer: To convince the viewer to buy a product
Explanation:
Commercial advertisements are created for the purpose of raising the awareness of the public on a company's products or services.
* It is very important for a business to have its goods and services known to the public.
* It can greatly boost its sales by attracting more csutomers which in effect helps a company grow and become successful.
Correct Answer: Media and networks are connected in such a way that the consumer receives the effective information Media goes into different networks
Correct Answer: display network
Explanation:
Display Planner is a free Google Ads tool you can use to plan your Display Network ad campaigns.
Correct Answer: lower costs and better ad positions
Explanation:
Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Correct Answer: determine if campaigns are meeting overall marketing and conversion goals
Explanation:
By monitoring ad campaign performance an advertiser may obtain the information needed to determine if campaigns are meeting overall marketing and conversion goals compare campaign performance to that of other advertisers create separate adwords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations.
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