What would you do if you run out of ideas for a new Ad?

Correct Answer: The following are the qualities required to be successful in the field of advertising: - Creativity - Strategic focus - Knowledge and expertise in the field of advertising - Holding a relevant qualification in the field of advertising - Market research orientation - People skills etc

Correct Answer: The following are the factors to be considered before deciding the target audience for any advertisements: Age Working class (professionals) Non working class (Retired/Home makers) Socio economic status Region specific Religion/community etc

Correct Answer: Sample : If pushed too far I would consider speaking to my manager about workloads and expectations and try to resolve the situation

Correct Answer: By asking this the interviewer want to know how much will you obey and obedient to your respective authorities Example answer : Say that you deal with authority as you deal with customers - with integrity, professionalism and politeness

Correct Answer: Here by this question the employer need to know do you have any computer skills for managing an admin's job Example : I'm proficient with Microsoft Office suite including Word, Excel, and Power Point I'm very comfortable using these programs and have a lot of experience doing so in my previous job roles

Correct Answer: Advertising is defined as a paid form of communication that reaches the target audience through mass media to provide product/service and brand related information

Correct Answer: The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor The mathematical equation for measuring the effectiveness of an advertising campaign is: Advertising campaign effectiveness = Revenue + Return on investment (ROI) There are various ways to measure the effectiveness of advertising campaigns: - Conducting a survey after the campaign ends - Proportionate increase in the sales of that particular product/service - More customers calling to a toll-free and prescribed lines - Redemption of coupons and vouchers - Increased footfalls in the store to purchase product/service - Increased click on the company?s website

Correct Answer: It depends on the following factors: Reach Geographical spread Nature of target audience/clusters Previous successful track records Low budget; high returns etc

Correct Answer: Today, internet plays a pivotal role in both B2B and B2C space Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable It?s highly effective in creating and increasing brand awareness on a whole for any product/service The following are the various ways to measure the effectiveness of online advertising: Downloading of brochures/contact forms Completing a transaction on Shopping cart section of the website Subscription to newsletter/webinars Online enquiry about the product/service through company?s email address Google analytics Web analytics

Correct Answer: Deceptive Ad : Deceptive advertising is also known as ?False Advertising? It is one form of advertising that will equip consumers with false and misleading information Unfair Ad : Unfair advertising is very dangerous to consumers that involve legal binding When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as ?Unfair advertising?