Difficulty: Easy
Correct Answer: degree of design change in a product or service
Explanation:
Introduction / Context:
This question belongs to the area of marketing and innovation management. Organisations frequently introduce new products, but not every product is equally new. Some are minor updates, while others are radically different innovations. The phrase "degrees of newness" helps managers classify how new a product really is in terms of design, technology and market impact. Understanding what this term refers to is important for planning risk, investment, promotion strategy and the resources required to bring a product successfully to market.
Given Data / Assumptions:
- The phrase under consideration is "degrees of newness".
- The question is asked in a business and product development context, not in human resources or personal experience.
- The options include ideas related to employee age, job tenure and business experience, as well as one option referring to design change in a product or service.
- We assume that the aim is to link the term to innovation levels in products, rather than to characteristics of employees.
Concept / Approach:
In product development literature, "degrees of newness" describes how much a product differs from existing offerings. A low degree of newness might mean a small design tweak or packaging change. A moderate degree could be a line extension, such as a new flavour or size. A very high degree of newness could be a breakthrough innovation that creates a new category altogether. These degrees relate to design, features, technology and customer usage, not to the age or experience of employees. Therefore, the option that mentions "degree of design change in a product or service" correctly captures the concept.
Step-by-Step Solution:
Step 1: Note that the term appears in the context of products and innovation, not human resource management.
Step 2: Eliminate options that refer to total years of business experience, average time on the job or average age of employees, because they describe people rather than products.
Step 3: Recognise that newness must be measured by how different a product is in design, features or technology when compared with existing products.
Step 4: Select the option that directly refers to the degree of design change in a product or service as the best description of "degrees of newness".
Verification / Alternative check:
To verify, think of categories often used in product development: modifications, line extensions, new to the company, and new to the world. Each category corresponds to a different degree of change in design or concept. None of these categories involve measuring employee age or years of experience. Instead, they are all about the product itself. Management frameworks for innovation risk and budgeting also group projects by how new the product is, again emphasising design and functionality. This confirms that the term is connected to design change rather than to personnel metrics.
Why Other Options Are Wrong:
Option A focuses on total years of business experience, which is an organisational history measure, not a measure of product innovation.
Option C describes average length of time employees have been on the job, an indicator of staff stability, not of how new a product is.
Option D refers to average employee age, a demographic statistic, not related to product design or degrees of newness.
Common Pitfalls:
Some learners see the phrase "degrees of newness" and mistakenly think about new employees or a young workforce. This leads to choosing options about age or experience. Another pitfall is to overlook the product development context indicated in the sub category and wording of the question. To avoid such mistakes, always match specialised terms with the field they belong to. When you see words like product, design, innovation or newness, think about changes in what the customer receives, not about internal human resource statistics.
Final Answer:
In new product development, "degrees of newness" are associated with the degree of design change in a product or service.
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