Max Bupa, India's health insurance company collaborated with HDFC Bank, India's leading private sector banks, and launched 'AnyTimeHealth (ATH) machines. The machine is an automated, web-based model that permits customers to avail health assessment, namely, Body Mass Index', 'Blood Pressure', 'Body Type & Fat percentage', 'Muscle percentage', 'Bone Mass', 'Body Temperature' and buy health policy dynamically without incorporation of any kind of conventional manual efforts. Max Bupa partnered with HDFC Bank to design an end-to-end 'digital journey' for the bank's customers, which is designed to support HDFC Bank's assisted and non-assisted mode of selling insurance digitally, thus empowering the HDFC's customers to avail health insurance solutions proficiently.
