Statement: “Are you creative and outgoing? Do you enjoy communicating ideas and working with others? A career in photography offers the opportunity to create art while working in a rewarding professional field,” says an advertisement. Assumptions: I. Producing commercial-quality photography requires technical expertise along with creativity. II. There are people who aspire to become successful photographers. Which of the above assumptions is implicit in the statement?

Difficulty: Medium

Correct Answer: Only Assumption II is implicit

Explanation:

Introduction / Context:The advertisement targets personality traits (creative, outgoing) and sells photography as a rewarding career. For an ad to be worth placing, an audience with relevant aspirations must exist. The question is whether the ad must also assume a specific production thesis about commercial-quality photography (I).

Given Data / Assumptions:

  • Pitch: Photography career is rewarding for creative, communicative, collaborative individuals.
  • Assumption I: Commercial-quality output requires technical expertise plus creativity.
  • Assumption II: Some people want to become (successful) photographers.

Concept / Approach:All advertising presupposes an addressable market—people who desire the promoted outcome (II). The ad’s copy does not explicitly commit to the production doctrine in I; it does not elaborate on training or technical requisites, only on opportunity and fit. While I may be true, it is not necessary for the ad’s logic of persuasion. The ad can succeed by appealing to aspirations and interests alone.

Step-by-Step Solution:

1) Identify the operational prerequisite of advertising: existence of an interested audience (supports II).2) Evaluate I: the ad neither teaches production nor makes a technical claim; it focuses on opportunity and personality fit, making I unnecessary.3) Therefore only II is implicit.

Verification / Alternative check:

Why Other Options Are Wrong:

• Only I / Either / Both: Import a technical production thesis the ad does not need.• Neither: Ignores the basic necessity of an aspirant audience.

Common Pitfalls:Assuming every career ad implies a full competency model. Many ads simply attract interest before discussing requirements.

Final Answer:Only Assumption II is implicit.

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