Statement: “Buy X Dairy milk—fresh, pure, and hygienic,” says an advertisement. Assumptions: I. Other brands of milk are also available in the market. II. X Dairy’s milk is the most expensive. Which of the above assumptions is implicit in the statement?
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AOnly Assumption I is implicit
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BOnly Assumption II is implicit
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CEither Assumption I or II is implicit
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DNeither Assumption I nor II is implicit
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EBoth Assumptions I and II are implicit
Answer
Correct Answer: Only Assumption I is implicit
Explanation
Introduction / Context:Brand advertisements typically differentiate products in a competitive landscape. We ask which belief is necessary for the ad’s recommendation to make sense: market plurality (I) or a claim about premium pricing (II).
Given Data / Assumptions:
- Message: Buy milk from X Dairy—quality cues given.
- Assumption I: Alternatives exist; consumers make brand choices.
- Assumption II: X Dairy is the most expensive brand.
Concept / Approach:Persuasion presupposes choice. If there were no alternative brands, there would be little need to advertise brand attributes; hence I is assumed. Price extremity (II) is neither stated nor required; the ad can position quality at any price point. Therefore II is not necessary.
Step-by-Step Solution:
1) Advertising within a category → assumes consumer choice among brands (supports I).2) No price claim is made; “most expensive” is extraneous (reject II).3) Hence only I is implicit.Verification / Alternative check: Why Other Options Are Wrong: Common Pitfalls:Equating quality positioning with premium pricing; many brands claim quality without being the most expensive. Final Answer:Only Assumption I is implicit.