In India’s digital payments ecosystem, which of the following payment and commerce companies launched the wealth management product called ‘‘Digital Gold’’ for its users?

Introduction / Context:
This question is connected to financial technology (fintech) and digital payments in India. As mobile wallets and payment apps expanded, many of them started offering basic wealth management products to their users, including options to buy and hold gold in digital form. One of the earliest and most publicised offerings of this type was a product branded as ‘‘Digital Gold’’ within a popular payments app. Examinations in banking and general awareness frequently test which company launched which product.

Given Data / Assumptions:
We are asked to identify which Indian payment and commerce company launched the wealth management product called ‘‘Digital Gold’’. The options are:

• DirecPay
• BHIM
• PayU India
• Paytm

It is assumed that the learner has seen advertisements or news about buying digital gold through mobile wallets and can recall which brand prominently used the term Digital Gold.

Concept / Approach:
Paytm, one of India’s leading payment and commerce platforms, launched a product called Paytm Digital Gold, allowing users to buy, sell, and store gold in small denominations through its app. This initiative was widely marketed and became one of the first mass scale digital gold offerings in the country. DirecPay is a payment gateway solution, BHIM is a government backed UPI app focusing mainly on payments, and PayU India is another payment gateway and fintech company but was not the one that branded its product simply as ‘‘Digital Gold’’ in this context. Therefore, Paytm is the correct choice.

Step-by-Step Solution:
Step 1: Recall that buying gold in small amounts via mobile apps became popular through a product called Digital Gold. Step 2: Remember seeing advertisements or app banners that specifically mentioned “Paytm Digital Gold”. Step 3: Examine each option and connect it with its primary role in the payments ecosystem: BHIM for UPI, PayU and DirecPay as gateways, and Paytm as a wallet plus commerce app. Step 4: Identify Paytm as the app which integrated a gold purchase feature for everyday users and branded it Digital Gold. Step 5: Select Paytm as the correct answer.

Verification / Alternative check:
As an alternative confirmation, recall that the Paytm app has a dedicated section labeled “Gold” or “Digital Gold”, where users can see live gold prices and buy fractions of a gram digitally. Media reports frequently described this as Paytm’s Digital Gold product, developed in partnership with gold providers. DirecPay and PayU, in contrast, are typically discussed as back end payment gateway services rather than as retail wealth platforms. BHIM was launched by NPCI with a focus on UPI payments and has not been widely associated with branded digital gold investment. These clear distinctions confirm that Paytm is the right choice.

Why Other Options Are Wrong:
DirecPay: A payment gateway service, not known for launching a widely marketed product called Digital Gold.

BHIM: A government backed UPI app designed mainly for inter bank transfers; it does not focus on wealth management products like digital gold.

PayU India: A payment service provider that enables merchants to accept payments; it has not been the face of a mass retail Digital Gold product in the same way as Paytm.

Common Pitfalls:
Some learners may confuse any fintech company with digital gold offerings, especially because multiple apps later introduced similar features. Another pitfall is to assume that a government app like BHIM would provide investment products, which is not its core role. To avoid mistakes, link the specific brand name “Paytm Digital Gold” firmly in memory and remember that Paytm actively promoted gold purchases as part of its wallet and commerce ecosystem.

Final Answer:
The ‘‘Digital Gold’’ wealth management product was launched by Paytm.