Difficulty: Easy
Correct Answer: if only assumption I is implicit.
Explanation:
Introduction / Context:
This item tests the concept of an implicit assumption in persuasive claims. An advertisement claims that Vitamin E tablets “improve circulation” and therefore “keep your complexion glowing.” We must detect which background beliefs must be true for the persuasion to make sense to the target audience.
Given Data / Assumptions:
Concept / Approach:
An implicit assumption is a belief the speaker expects the audience to accept without being stated. For a beauty-related product, the core motivation assumed is that people aspire to have a glowing complexion. Without that desire, the claim would not be persuasive. By contrast, the ad does not need to assume a rigid causal law such as “complexion becomes dull in the absence of circulation.” It merely suggests improvement in circulation correlates with improved complexion; the absolute claim in II is stronger than required.
Step-by-Step Solution:
1) Test I: If people did not care about complexion, the ad’s promise would fall flat. Therefore I is necessary and implicit.2) Test II: “Complexion becomes dull in the absence of circulation” is an extreme and technically awkward claim (total absence of circulation is incompatible with life). The ad only needs the milder notion that improving circulation can benefit complexion. Hence II is not necessary.
Verification / Alternative check:
Most cosmetic/beauty ads bank on the audience’s desire for a particular appearance outcome; they rarely require categorical physiological assertions.
Why Other Options Are Wrong:
I & II together (or either) over-commit to II; neither denies the obvious motivational premise.
Common Pitfalls:
Confusing a helpful correlation (“may improve”) with an absolute cause (“must be dull otherwise”).
Final Answer:
if only assumption I is implicit.
Discussion & Comments