Statement: "Use our product to improve memory of our child. It is based on natural herbs and has no harmful side effects."---- An advertisement of a pharmaceutical company. Assumptions: I. People generally opt for a medical product which is useful and has no harmful side effects. II. Improving memory of child is considered as important by many parents.

• if only assumption I is implicit.
• if only assumption II is implicit.
• if either I or II is implicit.
• if neither I nor II is implicit.