Statement If you don't get desired response to your fund raising campaign through the routine advertisements appeal to the public's regional sentiments. Assumptions I. It is desirable to adopt alternative strategy in case the response to the first fund raising strategy is lukewarm. II. People contribute in terms of money, if proper appeals are made.

• if only Assumption I is implicit
• if only Assumption II is implicit
• if neither Assumption I nor II is implicit
• if both Assumptions I and II are implicit