Statement: A brand is essentially a seller's promise to consistently deliver a specific set of features, benefits and service to the buyers. Assumptions: I. A branded good always gives satisfaction to the buyers. II. An unbranded good does possess the same set of features as that of branded goods.
Correct Answer: if neither I nor II is implicit.
Explanation:
Seller's promise doesn't mean that the good will give satisfaction to buyers. Hence I is not implicit. Nothing can be assumed about unbranded goods from the statement. Hence II is not implicit.
