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Statement: A brand is essentially a seller's promise to consistently deliver a specific set of features, benefits and service to the buyers. Assumptions: I. A branded good always gives satisfaction to the buyers. II. An unbranded good does possess the same set of features as that of branded goods.

if only assumption I is implicit.
if only assumption II is implicit.
if either I or II is implicit.
if neither I nor II is implicit.

Correct Answer: if neither I nor II is implicit.

Explanation:

Seller's promise doesn't mean that the good will give satisfaction to buyers. Hence I is not implicit. Nothing can be assumed about unbranded goods from the statement. Hence II is not implicit.

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