Cell numbers: 43, 96, 30, 11

All the possible representations of each letter:
Matrix-I
B ⇒ 00, 14, 21, 32, 43
D ⇒ 01, 10, 23, 34, 42
E ⇒ 02, 11, 20, 33, 44
O ⇒ 04, 13, 22, 31, 40
T ⇒ 03, 12, 24, 30, 41
Matrix-II
I ⇒ 57, 69, 75, 88, 96
L ⇒ 58, 66, 79, 85, 97
M ⇒ 55, 67, 76, 89, 98
R ⇒ 59, 68, 77, 86, 95
U ⇒ 56, 65, 78, 87, 99
From the above given figure , the values for Cell numbers 43, 96, 30, 11 are BITE . Hence , option ( 4 ) is correct.
Therefore ,
43 → B
96 → I
30 → T
11 → E