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Statement : Pilay Drinks Company reduced the volume of juice in its tetra pack instead of increasing the price. Which of the following can be a possible cause for the effect?

The disposable income of people has decreased over the last year .
Change in price is more noticeable than change in quantity.
Health consciousness is making people consume less sugar and salt
Compared to other packaged juice, Pilay's juice packs are considered tastier.

Correct Answer: Change in price is more noticeable than change in quantity.

Explanation:

The effect is about choosing one over the other (decrease in quantity over increase in price. )

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