Statement–Argument (Stopping Marketing Surveys): Statement: Should marketing surveys be stopped? Arguments: I) Yes, many ground-level workers conduct fake surveys. II) No, it is the era of the empowered consumer. Choose the strongest evaluation.

Difficulty: Easy

Correct Answer: if neither I nor II is strong

Explanation:


Introduction / Context:
Marketing surveys inform product design, pricing, and consumer protection. The policy question is whether to stop surveys altogether.



Given Data / Assumptions:

  • Fraudulent or low-quality surveys exist in some contexts.
  • Legitimate research supports market efficiency and consumer welfare.
  • Regulatory and methodological standards can improve quality.


Concept / Approach:
A strong argument must logically support the extreme remedy (stop all surveys). Argument I identifies malpractice but does not justify a total ban; quality control, certification, and penalties are proportionate remedies. Argument II is a vague slogan (“day of the consumer”) that does not explain why surveys must continue or how they protect consumers.



Step-by-Step Solution:
I: Problem identified; remedy mismatched (ban vs regulation) ⇒ weak.II: Assertion without mechanism ⇒ weak.Conclusion: Neither argument is strong; a balanced approach is better (codes of conduct, audits, sampling standards).



Verification / Alternative check:
Industry bodies and data-protection laws often govern research ethics and consent, addressing I without a ban.



Why Other Options Are Wrong:
Crediting I validates an overbroad remedy; crediting II accepts a platitude as policy rationale.



Common Pitfalls:
Using isolated malpractice to justify blanket prohibitions.



Final Answer:
if neither I nor II is strong.

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