Difficulty: Easy
Correct Answer: if neither I nor II is strong
Explanation:
Introduction / Context:
Marketing surveys inform product design, pricing, and consumer protection. The policy question is whether to stop surveys altogether.
Given Data / Assumptions:
Concept / Approach:
A strong argument must logically support the extreme remedy (stop all surveys). Argument I identifies malpractice but does not justify a total ban; quality control, certification, and penalties are proportionate remedies. Argument II is a vague slogan (“day of the consumer”) that does not explain why surveys must continue or how they protect consumers.
Step-by-Step Solution:
I: Problem identified; remedy mismatched (ban vs regulation) ⇒ weak.II: Assertion without mechanism ⇒ weak.Conclusion: Neither argument is strong; a balanced approach is better (codes of conduct, audits, sampling standards).
Verification / Alternative check:
Industry bodies and data-protection laws often govern research ethics and consent, addressing I without a ban.
Why Other Options Are Wrong:
Crediting I validates an overbroad remedy; crediting II accepts a platitude as policy rationale.
Common Pitfalls:
Using isolated malpractice to justify blanket prohibitions.
Final Answer:
if neither I nor II is strong.
Discussion & Comments