Difficulty: Medium
Correct Answer: Neither I nor II is implicit
Explanation:
Introduction / Context:Advertisements typically highlight product features to persuade buyers. The claim lists speed, ease, reliability, craftsmanship, and modern automation for Avon Cycles. We must decide which assumptions must hold for the ad to function as intended.
Given Data / Assumptions:
Concept / Approach:For an ad to make sense, it need not assume uniqueness; comparative or absolute claims about features can persuade even if rivals share some attributes. Nor must it assume people ignore price; the ad simply emphasizes features, leaving price sensitivity unaddressed. Therefore, neither I nor II is required.
Step-by-Step Solution:
Identify the ad's thrust: highlight features to project value.Check I: Uniqueness is not asserted or needed. The ad can attract buyers even if competitors also have similar features.Check II: Consumers may care about cost; the ad does not rely on indifference to price to be persuasive.Hence, neither I nor II is implicit.Verification / Alternative check:Negate I: Other cycles also offer these features — the ad still functions by informing that Avon has them too. Negate II: People do care about cost — the ad still offers reasons (features) that may justify their purchase decision within budget constraints.
Why Other Options Are Wrong:
Common Pitfalls:Assuming ads always claim uniqueness or price irrelevance. Many ads simply highlight benefits without committing to exclusivity or dismissing cost.
Final Answer:Neither I nor II is implicit
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