In the Top 10 Influential Brands of India ranking, Patanjali and Reliance Jio were placed at which positions respectively?

Difficulty: Easy

Correct Answer: 4 and 9

Explanation:


Introduction / Context:
This question relates to brand influence rankings in India and checks awareness of recent economic and marketing current affairs. Several surveys have listed the Top 10 Influential Brands in India, and in one such survey Patanjali and Reliance Jio both featured prominently. Remembering relative positions for key Indian brands is a common theme in competitive examinations where business and economy current affairs are tested.


Given Data / Assumptions:

  • We are dealing with a ranking of Top 10 Influential Brands in India.
  • The question asks specifically for the positions of Patanjali and Reliance Jio.
  • The answer must be a pair of ranks given in order as "Patanjali and Jio".


Concept / Approach:
Brand influence rankings measure how strongly a brand impacts consumers and markets, often using indicators like trust, usage, innovation, and social impact. Patanjali, an Indian FMCG and ayurveda based company, saw a rapid rise due to its aggressive expansion and Indian origin positioning. Reliance Jio shook the telecom industry with disruptive data pricing. In the relevant survey, Patanjali was placed slightly higher than Jio, reflecting its strong consumer impact across categories such as food, personal care, and health products.


Step-by-Step Solution:
Step 1: Recall that both Patanjali and Reliance Jio entered the Top 10 list of influential brands in India.Step 2: Among them, Patanjali ranked ahead of Reliance Jio in the same list.Step 3: From the reported result, Patanjali was ranked fourth in the country.Step 4: Reliance Jio, as a relatively newer telecom brand at that time, was ranked ninth.Step 5: Therefore, the correct pair of positions is "4 and 9".


Verification / Alternative Check:
If you remember even one of the two ranks, you can often eliminate options. For example, if you recall that Jio was ninth, only those options where the second rank is 9 remain valid. Among the options given, only "4 and 9" matches this pattern, providing a quick verification method during an exam even if exact recall is partial.


Why Other Options Are Wrong:
"3 and 10" and "5 and 6" do not match the reported survey positions and also change the relative standing between the two brands. "2 and 1" would unrealistically place both brands at the very top, which is not supported by the survey data. "6 and 7" again misplaces both brands and does not align with published rankings, hence all these alternatives are incorrect.


Common Pitfalls:
Candidates often confuse different brand rankings such as most trusted brands, most valuable brands, and most influential brands. Each ranking uses different criteria and may be published by different agencies, so the positions can vary. Another pitfall is reversing the order of ranks and reading the options as "Jio and Patanjali", but the question clearly states "Patanjali and Reliance Jio", so the first rank always belongs to Patanjali in the answer pair.


Final Answer:
The correct pair of ranks in the Top 10 Influential Brands of India list is 4 and 9 for Patanjali and Reliance Jio respectively.

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