Critical Reasoning — Implicit Assumptions Statement (Advertisement): “Use our product to improve your child’s memory. It is based on natural herbs and has no harmful side effects.” Assumptions: I. People generally prefer medical products that are useful and free from harmful side effects. II. Many parents consider improving a child’s memory important.

Introduction / Context:
An advertisement highlights efficacy (“improve memory”) and safety (“no harmful side effects”). What beliefs about consumers must be true for these claims to be persuasive selling points?

Given Data / Assumptions:

• The product is marketed on usefulness and safety.
• Assumption I: consumers value usefulness and safety when choosing medical products.
• Assumption II: parents care about improving their child’s memory.

Concept / Approach:
Advertising relies on assumptions about what the audience values. If the audience did not value those attributes, the message would be ineffective.

Step-by-Step Solution:

Verification / Alternative check:
Negate I: people don’t care about safety; then that claim is wasted copy. Negate II: parents don’t value memory improvement; then the central benefit has no appeal. The ad’s persuasiveness collapses when either is denied, confirming both are assumed.

Why Other Options Are Wrong:

• Only one implicit: ignores the dual pillars of the message.
• Either/Neither: do not reflect the clear marketing logic of the advertisement.

Common Pitfalls:
Reading “generally prefer” as “always.” Assumptions need only reflect typical audience values, not universal truths.

Final Answer:
Both I and II are implicit