Rita, an accomplished pastry chef who is well known for her artistic and exquisite wedding cakes, opened a bakery one year ago and is surprised that business has been so slow. A consultant she hired to conduct market research has reported that the local population doesn't think of her shop as one they would visit on a daily basis but rather a place they'd visit if they were celebrating a special occasion. Which of the following strategies should Rita employ to increase her daily business?

• making coupons available that entitle the coupon holder to receive a 25% discount on wedding, anniversary, or birthday cakes
• exhibiting at the next Bridal Expo and having pieces of one of her wedding cakes available for tasting
• placing a series of ads in the local newspaper that advertise the wide array of breads
• moving the bakery to the other side of town