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- Question
Why is it important to monitor ad campaign performance?
- Correct Answer
- In order to determine if campaigns meet business marketing and conversion goals
- 1. When is Cost Per Thousand Impressions (CPM) bidding not available? Discuss
- 2. What should you use Ad Groups for? Discuss
- 3. What is the effect of including both keywords and placements in an Ad Group on the Display Network? Discuss
- 4. What can a location extension do? Discuss
- 5. How are +1s calculated for your ad and Google+ page when using the social extension on your ads? Discuss
- 6. What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising? Discuss
- 7. If you have a keyword with a low CTR, what can you expect? Discuss
- 8. What is one way you can increase CTRs? Discuss
- 9. What can you expect if you raise your bids? Discuss
- 10. Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit? Discuss
Google Certification problems
Search Results
Correct Answer: If your campaign is opted in to the Search Network
Correct Answer: To organize ads by common themes that you want to advertise on
Correct Answer: Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords
Correct Answer: Assist nearby customers in finding or calling your nearest location
Correct Answer: +1s from your Google+ page show in the count that is visible on your ad
Correct Answer: Online campaigns are highly measurable and may be able to generate an automatic positive ROI As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget
Correct Answer: A lower Quality Score on the Search Network
Correct Answer: Add negative keywords to the ad group to reduce irrelevant impressions
Correct Answer: More conversions and a higher CPA, in general
Correct Answer: A lower CPA may be accompanied by lower sales volume, reducing overall profit
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