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- Question
What is the effect of including both keywords and placements in an Ad Group on the Display Network?
- Correct Answer
- Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords
- 1. What can a location extension do? Discuss
- 2. How are +1s calculated for your ad and Google+ page when using the social extension on your ads? Discuss
- 3. Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google? Discuss
- 4. Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why? Discuss
- 5. What happens to the rest of your Google products if you change your password for AdWords? Discuss
- 6. What should you use Ad Groups for? Discuss
- 7. When is Cost Per Thousand Impressions (CPM) bidding not available? Discuss
- 8. Why is it important to monitor ad campaign performance? Discuss
- 9. What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising? Discuss
- 10. If you have a keyword with a low CTR, what can you expect? Discuss
Google Certification problems
Search Results
Correct Answer: Assist nearby customers in finding or calling your nearest location
Correct Answer: +1s from your Google+ page show in the count that is visible on your ad
Correct Answer: By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible
Correct Answer: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests
Correct Answer: The new password will be required to log in to all other Google products
Correct Answer: To organize ads by common themes that you want to advertise on
Correct Answer: If your campaign is opted in to the Search Network
Correct Answer: In order to determine if campaigns meet business marketing and conversion goals
Correct Answer: Online campaigns are highly measurable and may be able to generate an automatic positive ROI As long as ROI remains positive, it can be strategic to capture all traffic without a predetermined budget
Correct Answer: A lower Quality Score on the Search Network
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