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- Question
Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?
- Correct Answer
- By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible
- 1. Your ad includes the phrase, "Your friend has a crush on you. See who!" and it gets disapproved. Why? Discuss
- 2. What happens to the rest of your Google products if you change your password for AdWords? Discuss
- 3. When setting up a Google AdWords Account, why should you choose your currency and time zone carefully? Discuss
- 4. When a CPM and CPC bid compete against each other, how does Google determine each ad?s position? Discuss
- 5. What are the minimum requirements to run an ad on the Search Network? Discuss
- 6. How are +1s calculated for your ad and Google+ page when using the social extension on your ads? Discuss
- 7. What can a location extension do? Discuss
- 8. What is the effect of including both keywords and placements in an Ad Group on the Display Network? Discuss
- 9. What should you use Ad Groups for? Discuss
- 10. When is Cost Per Thousand Impressions (CPM) bidding not available? Discuss
Google Certification problems
Search Results
Correct Answer: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests
Correct Answer: The new password will be required to log in to all other Google products
Correct Answer: These can not be edited once the account is set up
Correct Answer: Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison
Correct Answer: Text ad, keyword list, and a default bid
Correct Answer: +1s from your Google+ page show in the count that is visible on your ad
Correct Answer: Assist nearby customers in finding or calling your nearest location
Correct Answer: Your ads will be restricted to only specific sites that you choose and webpages where the content is relevant to the theme of the keywords
Correct Answer: To organize ads by common themes that you want to advertise on
Correct Answer: If your campaign is opted in to the Search Network
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