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  • Question
  • Which of the following statements about market segmentation is true?


  • Options
  • A. It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
  • B. It is a process of creating an image or identity of the product in the minds of the target market.
  • C. It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
  • D. It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

  • Correct Answer
  • It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants. 

  • Tags: AIEEE, Bank Exams, CAT, Analyst, Bank Clerk, Bank PO

    Accounting and Finance problems


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    • 1. Who is responsible for maintaining the Accounts receivable in an organization?
    • Discuss
    • 2. What is the Auto Invoice? What are the setup Steps for Auto Invoice?
    • Discuss
    • 3. Explain What is Customer Master record?
    • Discuss
    • 4. What is factoring?
    • Discuss
    • 5. What do you mean by Credit Management under AR in Professional field?
    • Discuss
    • 6. When an account becomes uncollectible and must be written off

    • Options
    • A. Accounts Receivable should be credited
    • B. Sales Revenue should be debited
    • C. Allowance for Doubtful Accounts should be credited
    • D. Bad Debt Expense should be credited
    • Discuss
    • 7. Which of the following is not economic investment?

    • Options
    • A. the piling up of inventories on a grocer's shelf
    • B. the purchase of a drill press by the Ajax Manufacturing Company
    • C. construction of a suburban housing project
    • D. the purchase of 100 shares of AT&T by a retired business executive
    • Discuss
    • 8. In a general sense, "cash flow" can be said to equal

    • Options
    • A. operating income less taxes
    • B. operating income after taxes minus depreciation
    • C. operating income less taxes plus depreciation
    • D. operating income before depreciation and taxes plus depreciation
    • Discuss
    • 9. Credit sales are recorded as

    • Options
    • A. Accounts Receivable
    • B. Accounts Payable
    • C. Both A & B
    • D. None of the above
    • Discuss
    • 10. What is commercial Bank ?
    • Discuss


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