Amazon India launched a new seller-funding programme to help the small businesses and entrepreneurs to raise funds through the crowd funding platform. It was named as;

A new seller-funding programme named 'Amazon Wings' has been launched by Amazon India to help the small businesses and entrepreneurs to raise funds through the crowd funding platform. With this initiative, the small businesses and entrepreneurs of this platform can raise the funds for their business expansion, product development, and foster innovation or community development. Amazon India sellers can use the Ketto's platform for a subsidized fee which is around 50 percent to initiate fundraisers. Also, it launches a dedicated microsite to feature fundraisers initiated by sellers by which they can raise small ticket funds starting from as little as Rs 50,000 by means of crowd-funding through multiple individuals. Presently, Amazon India runs a programme called 'Launchpad' that helps product start-ups get a wider reach on the platform.