International Cricket Council (ICC) Cricket for Good in partnership with UNICEF announced #OneDay4Children, a tournament-wide campaign focussed on bringing the world of cricket together as one team to help build a better world for every child, at the 2019 World Cup. The campaign was launched by Former England batsman and #OneDay4Children ambassador Nasser Hussain along with all-rounder Chris Woakes. There will be #OneDay4Children (#OD4C) activity throughout all 48 matches of the event. England and India will sport special one-off #OD4C branded kit on June 30 at Edgbaston. The money raised will support UNICEF's work in cricket playing nations to help children learn to play and be healthy.
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