Popular ad filmmaker and theatre personality Alyque Padamsee passed away in Mumbai. 90-year-old Padamsee was reportedly in bad health and had been ailing for quite some time. Padamsee played the role of Muhammad Ali Jinnah in Richard Attenborough's Oscar winner Gandhi. A veteran in the theatre and advertising world, Padamsee was known as the brains behind several iconic Indian ad campaigns including Lalitaji for Surf, the Liril girl under the waterfall, Hamara Bajaj and the MRF muscle man.
