Every year March 20 is observed as World Sparrow Day to raise awareness about the bird. A colourful cyclothon was organised in Berhampur to mark the progress of making Ganjam the first sparrow-friendly district of Odisha. The event aimed at spreading awareness about the rising number of vehicles causing air pollution, which, in turn, affects the avian population. A large number of cyclists donning sparrow masks along with a sparrow mascot took part in this cycle rally organised by youth environmental organisation Anchalika Vikash Parishad (AVP) and the Forest Department.
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