The expenditure on advertisements through print media stood at nearly Rs 127 crore while more than Rs 5 crore was spent on advertisements with outdoor media. There was "nil" expenditure for the same on electronic media. The Goods and Services Tax (GST) was implemented on July 1, 2017. The government had also roped in Bollywood megastar Amitabh Bachchan as brand ambassador to promote GST and inform people about its benefits.