Name the company which will commemorate the 6th day of each month as 'Protection Day'.

Max Life Insurance Co Ltd has notified that it will commemorate the 6th day of each month as 'Protection Day'. The main objective of this initiative was to raise awareness on financial protection. The decision came with the Company's launch of Max Life India Protection Quotient survey conducted in collaboration with Kantar IMRB. It denoted that the extent to which the Indians feel protected from financial uncertainties is extremely low, and that level was as 35.