Kerala Tourism has won two prestigious gold awards of the Pacific Asia Travel Association (PATA) for its innovative marketing campaigns. The awards were presented at a glittering function in Langkawi, Malaysia during PATA Travel Mart 2018. Sudeshna Ramkumar, Assistant Director, India Tourism, Singapore received the award on behalf of Kerala tourism. Kerala Tourism got the first gold for its 'Yalla Kerala' travel advertisement print media campaign in the Gulf countries. The second gold award came for an innovative poster Kerala Tourism had developed for the third edition of the Kochi-Muziris Biennale (KMB), the biggest contemporary art show in South Asia.
