Difficulty: Medium
Correct Answer: Ratnakar Bank Limited (RBL Bank)
Explanation:
Introduction / Context:
Indian banks often collaborate with popular sports leagues like the Indian Premier League (IPL) to launch co-branded financial products. These products serve both as marketing tools and as loyalty offerings for fans. This question focuses on a special edition “Cricket Credit Card” launched in association with the Delhi Daredevils franchise and asks you to identify the bank behind this product.
Given Data / Assumptions:
Concept / Approach:
Ratnakar Bank Limited, more commonly known as RBL Bank, partnered with the Delhi Daredevils franchise to launch a cricket-themed credit card targeted at cricket fans. RBL Bank has been active in co-branded and niche credit card products. Other banks listed in the options have had their own sports and event associations, but this particular special edition card with Delhi Daredevils is identified with RBL Bank.
Step-by-Step Solution:
Step 1: Recognise that the question is about a co-branded credit card linked to the IPL.Step 2: Recall that Ratnakar Bank Limited (RBL Bank) has marketed itself aggressively with such partnerships.Step 3: Specifically connect RBL Bank with the Delhi Daredevils co-branded “Cricket Credit Card”.Step 4: Compare with other options and confirm that none of them are equally well documented for this specific tie-up.Step 5: Choose Ratnakar Bank Limited (RBL Bank) as the correct answer.
Verification / Alternative check:
Banking awareness compilations and older news items about sports marketing by banks mention RBL Bank's collaboration with Delhi Daredevils. Yes Bank and Kotak Mahindra Bank have had their own sports tie-ups, but not this particular special edition card. Federal Bank has not been prominently cited in relation to Delhi Daredevils credit card branding in standard exam sources.
Why Other Options Are Wrong:
Common Pitfalls:
Many candidates know that several banks are involved in cricket sponsorship and may guess based on brand familiarity rather than specific facts. The presence of Kotak and Yes Bank as options can mislead those who remember generic cricket sponsorship but not this exact product. To avoid this, link “Delhi Daredevils cricket credit card” firmly with RBL Bank in your memory notes.
Final Answer:
The special edition “Cricket Credit Card” launched in association with the Delhi Daredevils franchise was introduced by Ratnakar Bank Limited (RBL Bank).
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