This firm has been awarded the 'Marketer of the Year' award by the International Advertising Association of India (IAAI)
Options
A. Cadbury
B. Amul
C. PepsiCo
D. Nestle
Correct Answer
Amul
Explanation
Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), the marketers of the popular Amul brand of milk and dairy products, was awarded the 'Marketer of the Year' award by the International Advertising Association of India (IAAI). The award was received by RS Sodhi, the Managing Director (MD) of GCMMF, on behalf of the 36 lakh milk famers and producers of Gujarat. Amul is the brand worth Rs 41,000 crore and is the biggest cooperative owned by 36 lakh farmers of Gujarat. Amul is not only known for its cooperative structure and farmer's faith, but is also known for its marketing and advertizing strategies.
Awards and Honours problems
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1. President Ram Nath Kovind approved Nao Sena (Gallantary) medal for how many womens of Indian Naval Sailing Vessel (INSV) Tarini?
President Ram Nath Kovind approved Nao Sena (Gallantary) medal for the 6 women crew members of Indian Naval Sailing Vessel (INSV) Tarini, who circumnavigated the globe. Lt Cdr Vartika Joshi captained the 194-day mission. The mission started on 10th September 2017. Nao Sena Gallantary medals were also announced for marine Lt Cdr Anil Raina and Kunal Saini for anti-insurgency operations.
2. Who won London's Natural History Museum's Wildlife Photographer of the Year 2018?
Dutch photographer Marsel van Oosten has won Wildlife Photographer of the Year 2018. It was awarded by London's Natural History Museum. He got the award for his photo titled "The Golden Couple," which is the striking photo of a pair of endangered golden snub-nosed monkeys in central China's Qin Ling Mountains. Second place in the competition was awarded to Skye Meaker, 16, who won the Young Wildlife Photographer of the Year 2018 award. The two winning images will be showcased in an exhibition featuring 98 other entries at the Wildlife Photographer of the Year exhibition, running from 19 October until 1 July 2019, by the Natural History Museum in London.
3. Indian Railways bagged __________ awards at the 'National Energy Conservation Awards (NECA) 2018' held in New Delhi.
Indian Railways bagged 17 awards at the 'National Energy Conservation Awards (NECA) 2018' held in New Delhi. Under 'transport' category, Indian Railways obtained 10 awards for the subsector railway station. Vidisha railway station in Madhya Pradesh won the first prize. Under 'building' category, Indian Railways got three awards for subsector Railway hospitals. Railway hospitals of Izzatnagar division won the first prize. Under 'institution' category, Indian Railways bagged four awards for subsector state PWD, CPWD and PHED. Passenger reservation system complex building of Secunderabad division won the first prize. The awards are given by the Bureau of Energy Efficiency under the Ministry of Power to various institutions for adopting energy efficiency measures.
4. Which bank UK chief honoured Freedom of the City of London?
The State Bank of India's UK head Sanjiv Chadha has been honoured with the 'Freedom of the City of London' award in recognition of his contribution to promoting the bilateral relations. Sanjiv Chadha was nominated for the honour by Lord Mayor of London Peter Estlin and Sheriff Vincent Keaveny.
5. Name the company which conferred the Non-Life Insurer of the Year Award 2019.
ASSOCHAM (The Associated Chambers of Commerce and Industry of India), which is one of the apex trade associations of India has conferred 'Non-Life Insurer of the Year Award 2019' to Bharti AXA General Insurance which is a joint venture between Bharti Enterprises and French insurance giant AXA. The award has been awarded for its contribution to the non-life insurance sector during the recently-held Insurance Leaders Meet 2019 and Excellence Awards in Kolkata. This award recognizes efficacy, excellence and contribution in the insurance industry annually.
6. Which dancer was awarded the Sangeet Natak Akademi Awards 2017 under the category 'Kathak', on 6thFebruary 2019?
Sangeet Natak Akademi Awards for 2017 was presented by President Ram Nath Kovind to 42 artists in a ceremony held in New Delhi. Shobha Koser was awarded the Sangeet Natak Akademi Awards 2017 under the category 'Kathak'.
7. Which of the following was conferred with the Golden Peacock Innovative Product Award - 2019?
ACKO General Insurance a new-age digital insurance company was awarded the coveted Golden Peacock Innovative Product Award - 2019, for their contextual micro insurance product -"Ola Ride Insurance". The award was presented to Mr. Biresh Giri, Appointed Actuary & CRO, Acko. The award ceremony was held in Dubai.
8. Who presented the prize for the winners of South Asia Regional WASH Innovation?
India's legend cricketer and UNICEF Ambassador for South Asia, Sachin Tendulkar gave away prizes to the winners of South Asia Regional WASH innovation in Thimphu, the capital of Bhutan. The event was organised by UNICEF in association with BRAC, a Bangladesh based international organisation. The basic aim of the challenge was to identify innovative solutions to promote the practice of hand washing with soap.
9. Kerala Tourism won how many awards of PATA for its innovative marketing campaigns?
Kerala Tourism has won two prestigious gold awards of the Pacific Asia Travel Association (PATA) for its innovative marketing campaigns. The awards were presented at a glittering function in Langkawi, Malaysia during PATA Travel Mart 2018. Sudeshna Ramkumar, Assistant Director, India Tourism, Singapore received the award on behalf of Kerala tourism. Kerala Tourism got the first gold for its 'Yalla Kerala' travel advertisement print media campaign in the Gulf countries. The second gold award came for an innovative poster Kerala Tourism had developed for the third edition of the Kochi-Muziris Biennale (KMB), the biggest contemporary art show in South Asia.
10. Who was conferred with Odisha's highest literary award Atibadi Jagannath Das Samman for 2018?
Eminent Poet Ramakanta Rath was conferred with Odisha's highest literary award Atibadi Jagannath Das Samman for 2018. It was given to him by Culture and Tourism Minister Ashok Chandra Panda at an event organized by Odisha Sahitya Akademi. The award carries a citation and cash prize of Rs 1 lakh. He was given the award for his life time contribution to Odia literature.