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  • Question
  • The marketing authority contributing the most to a definition of a structure for the marketing information system is


  • Options
  • A. Philip Vegas
  • B. F.A. Fisher
  • C. Philip Kotler
  • D. Roger McSack
  • E. None of the above

  • Correct Answer
  • Philip Kotler 


  • Management Information Systems problems


    Search Results


    • 1. Which of the following is tactical decision?

    • Options
    • A. capital-source decision
    • B. product decision
    • C. plant-location decision
    • D. budget allocation
    • E. None of the above
    • Discuss
    • 2. Labour standards are provided by

    • Options
    • A. IE time and motion study
    • B. analysis of historical data
    • C. both (a) and (b)
    • D. neither (a) nor (b)
    • E. None of the above
    • Discuss
    • 3. A _____ decision making involves the establishment objectives for an organization and long-range plans for attaining these objectives.

    • Options
    • A. prompt
    • B. relevant
    • C. tactical
    • D. strategic
    • E. None of the above
    • Discuss
    • 4. Which of the following is not one of the major components of decision-support system?

    • Options
    • A. language system
    • B. knowledge system
    • C. expert system
    • D. problem-processing system
    • E. None of the above
    • Discuss
    • 5. A decision-support system is intended to produce information to suport which type of decisions?

    • Options
    • A. well-structured
    • B. unstructured
    • C. anticipated
    • D. routine
    • E. None of the above
    • Discuss
    • 6. The coordinating procedure set in an order processing system is

    • Options
    • A. custom production planning
    • B. warehouse
    • C. product allocation
    • D. All of the above
    • E. None of the above
    • Discuss
    • 7. The characteristics of strategic decisions include all of the following except:

    • Options
    • A. they are structured
    • B. they are future oriented
    • C. they have a high level of uncertainty
    • D. they are concerned with long-range plans
    • E. Ail of the above are characteristics
    • Discuss
    • 8. Adding a new account to the chart of accounts at the beginning of an accounting period is a

    • Options
    • A. simple revision
    • B. moderately complex revision
    • C. complex revision
    • D. All of the above
    • E. None of the above
    • Discuss
    • 9. The online hotel reservation systems having database capabilities are a good example of

    • Options
    • A. database management system (DBMS)
    • B. marketing information system
    • C. manual information system
    • D. managerial information system.
    • E. None of the above
    • Discuss
    • 10. An Information system that responds immediately to the needs of the physical system is called a(n)

    • Options
    • A. inline system
    • B. on line system
    • C. offline system
    • D. realtime system
    • E. None of the above
    • Discuss


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