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  • Question
  • Marketing research data is gathered by


  • Options
  • A. observation
  • B. In-depth interviews
  • C. controlled experiment
  • D. All of the above
  • E. None of the above

  • Correct Answer
  • All of the above 


  • Management Information Systems problems


    Search Results


    • 1. A _____ provides a set of integrated computer tools that allow a decision maker to interact directly with computers in order to retrieve information useful for semistructured and unstructured decisions,

    • Options
    • A. DDS
    • B. DBMS
    • C. MIS
    • D. Control
    • E. None of the above
    • Discuss
    • 2. Accounting data

    • Options
    • A. is oriented to the future
    • B. is prone to error
    • C. deals only with internal activities of the firm
    • D. must be converted into information to be of value to the manager
    • E. None of the above
    • Discuss
    • 3. Administrative supervision of the activities relating to a database is the responsibility of the:

    • Options
    • A. DP manager
    • B. Database administrator
    • C. VP-DP Administration
    • D. DB manager
    • E. None of the above
    • Discuss
    • 4. Management has become more complex because

    • Options
    • A. there is less time to react to competitive actions
    • B. the equipment used in many of the firm's activities has become more complex
    • C. firms have become larger
    • D. All of the above
    • E. None of the above
    • Discuss
    • 5. A condition that led to the development of databases was:

    • Options
    • A. the proliferation of data files
    • B. an increase in the amount of data handled by organizations
    • C. a demand for more data to support informational needs
    • D. all the above.
    • E. None of the above
    • Discuss
    • 6. Decisions can be classified on three levels : strategic, _____ and operational.

    • Options
    • A. prompt
    • B. passwords
    • C. MIS
    • D. Tactical
    • E. None of the above
    • Discuss
    • 7. Which of the following is not a device used in data communication?

    • Options
    • A. modem
    • B. multiplexer
    • C. statistical multiplexer
    • D. front-end processor
    • E. All of the above
    • Discuss
    • 8. The latest time that the event can be delayed without delaying the completion of the entire project in PERT chart is:

    • Options
    • A. earliest allowable time
    • B. latest allowable time
    • C. earliest pass
    • D. latest pass
    • E. None of the above
    • Discuss
    • 9. The study project proposal

    • Options
    • A. estimates the effect the MIS will have on company profits
    • B. estimate the costs of studying the feasibility of an MIS in detail
    • C. both (a) and (b)
    • D. neither (a) nor (b)
    • E. None of the above
    • Discuss
    • 10. Data are allowed to be transmitted in only one direction in a:

    • Options
    • A. simplex channel
    • B. dumb channel
    • C. half-duplex channel
    • D. full-duplex channel
    • E. None of the above
    • Discuss


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