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  • Question
  • One popular classification technique in Business Intelligence (BI) reporting is ________ .


  • Options
  • A. cluster analysis only
  • B. regression analysis only
  • C. RFM analysis only
  • D. both cluster analysis and regression analysis

  • Correct Answer
  • RFM analysis only 


  • Database Processing for BIS problems


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    • 1. Business Intelligence (BI) reporting systems cannot do which of the following operations?

    • Options
    • A. Filter data
    • B. Group data
    • C. Modify data
    • D. Both filter and group data
    • Discuss
    • 2. A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?

    • Options
    • A. Push
    • B. Pull
    • C. RFM
    • D. OLAP
    • Discuss
    • 3. Business Intelligence (BI) reporting analyses can be performed using ________ .

    • Options
    • A. standard SQL only
    • B. extensions to SQL only
    • C. OLAP only
    • D. both standard SQL and extensions to SQL
    • Discuss
    • 4. We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .

    • Options
    • A. the basic probability
    • B. support
    • C. lift
    • D. confidence
    • Discuss
    • 5. Which of the following is an unsupervised data mining technique?

    • Options
    • A. Cluster analysis only
    • B. Regression Analysis only
    • C. RFM Analysis only
    • D. Both Regression Analysis and RFM Analysis
    • Discuss
    • 6. Data mining applications are used accomplish which of the following tasks?

    • Options
    • A. Process transactions only
    • B. Do RFM analysis only
    • C. Do what-if analysis only
    • D. Do both RFM and what-if analysis
    • Discuss
    • 7. A BI reporting system does not ________ .

    • Options
    • A. create meaningful information
    • B. deliver information to users on a timely basis
    • C. use statistical procedures to predict future events
    • D. use disparate data sources
    • Discuss
    • 8. The reports generated by a reporting system are usually not delivered in which of the following media?

    • Options
    • A. Web portal
    • B. Commercial courier service
    • C. Digital dashboard
    • D. E-Mail
    • Discuss
    • 9. Which is not a type of data management technology?

    • Options
    • A. Relational
    • B. Rational
    • C. Object-oriented
    • D. Dimensional
    • Discuss
    • 10. Which is not a relevant feature of CASE tools?

    • Options
    • A. The ability to help draw data models using entity-relationship notations
    • B. The ability to generate code
    • C. An information repository
    • D. Access to a DB via the Internet
    • Discuss


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