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- Question
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .
Options- A. Has ordered recently, orders frequently, and places a large order when she orders.
- B. Hasn't ordered recently, orders infrequently, but places a large order when she orders.
- C. Has ordered recently, orders frequently, but doesn't place a large order when she orders
- D. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.
- Correct Answer
- Has ordered recently, orders frequently, but doesn't place a large order when she orders
- 1. The "F" in RFM analysis stands for ________ .
Options- A. frequently
- B. freshness
- C. fast food
- D. fantasy Discuss
- 2. Which of the following are not done by Business Intelligence (BI) systems?
Options- A. Analyze past and current activities only
- B. Process and record transactions only
- C. Both of the above are correct.
- D. Neither of the above is correct. Discuss
- 3. RFM analysis uses customers' purchasing patterns to ________ .
Options- A. record transactions
- B. analyze and rank customers
- C. predict future sales using regression techniques
- D. perform OLAP Discuss
- 4. Which of the following is not a reason that operational data are difficult to read?
Options- A. Non-duplicated data
- B. Dirty data
- C. Missing values
- D. Non-integrated data Discuss
- 5. We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .
Options- A. dirty data
- B. inconsistent data
- C. non-integrated data
- D. a "wrong format" problem Discuss
- 6. In OLAP, we are interested in ________ .
Options- A. levels only
- B. dimensions only
- C. measures only
- D. measures and dimensions Discuss
- 7. Which of the following is an unsupervised data mining technique?
Options- A. Cluster analysis only
- B. Regression Analysis only
- C. RFM Analysis only
- D. Both Regression Analysis and RFM Analysis Discuss
- 8. We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .
Options- A. the basic probability
- B. support
- C. lift
- D. confidence Discuss
- 9. Business Intelligence (BI) reporting analyses can be performed using ________ .
Options- A. standard SQL only
- B. extensions to SQL only
- C. OLAP only
- D. both standard SQL and extensions to SQL Discuss
- 10. A report generated by a reporting system is delivered to the appropriate users via a user-accessed Web site. This system uses which of the following report modes?
Options- A. Push
- B. Pull
- C. RFM
- D. OLAP Discuss
Database Processing for BIS problems
Search Results
Correct Answer: frequently
Correct Answer: Process and record transactions only
Correct Answer: analyze and rank customers
Correct Answer: Non-duplicated data
Correct Answer: non-integrated data
Correct Answer: measures and dimensions
Correct Answer: Cluster analysis only
Correct Answer: support
Correct Answer: standard SQL only
Correct Answer: Pull
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